Last modified: 2021-03-29
Abstract
In this paper will be described two approaches that take into account uncertain information on clients and their individual preferences. RFMR is based on a scoring approach provide the foundation for the quantification of customer behaviour. The proposed conceptual approach to the operational service management is based on individual preferences in domain-specific complex of models. It is hoped that this discussion assists marketers in forging a solid base for understanding and executing customer segmentation.
Keywords
References
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