Computer Science and Information Technologies, Computer Science and Information Technologies 2010

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One Approach to the Client-Oriented Marketing Based on Artificial Intelligence
A. Hilbert, D. R. Bogdanova, N. V. Sholokhova

Last modified: 2021-03-29


In this paper will be described two approaches that take into account uncertain information on clients and their individual preferences. RFMR is based on a scoring approach provide the foundation for the quantification of customer behaviour. The proposed conceptual approach to the operational service management is based on individual preferences in domain-specific complex of models. It is hoped that this discussion assists marketers in forging a solid base for understanding and executing customer segmentation.


Client-Oriented Marketing; Artificial Intelligence; domain-specific complex; operational service management


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