Computer Science and Information Technologies, Computer Science and Information Technologies 2016

Font Size: 
Introduction to business models of crowdsourcing platforms
K. M. Netsvetaeva

Last modified: 2020-12-20


The article deals with elements of crowdsourcing platforms, advantages and disadvantages of using crowdsourcing and business models crowdsourcing platforms. Business model is a position in the value chain, the choice of the customer and product pricing. This article discusses the business models that create value by using the crowd. Understanding business models reveals features of the use of certain groups of people.


Introduction to business models; crowdsourcing platforms; business


1. J. Howe. “Crowdsourcing: Why the Power of theCrowd Is Driving the Future of Business,” CrownPublishing Group, 2008.

2. Cindy Floren “The advantages and disadvantages ofusing crowdsourcing to improve your ecommercebusiness”, URL:

3. Nigel Slack, Stuart Chambers, Robert Johnston“Operations and Process Management: Principles andPractice for Strategic Impact”, Pearson Education,2009.

4. Ross Dawson, Steve Bynghall “Getting results fromcrowd”, Advanced human technology, Incorporated;2nd ed. Edition, 2012, pp.183-194. (Chapter 22 –Crowd business models).

Full Text: PDF